Sports · Event marketing
IRONMAN 70.3 Puerto Rico
Digital marketing and race-day storytelling for IRONMAN 70.3 Puerto Rico.
The project
Keeping pace with race day.
Our work for IRONMAN 70.3 Puerto Rico connected marketing strategy and digital channels with the demands of covering a live sporting event. The assignment brought our team on site to film and create content in real time.
What we delivered.
We worked across marketing strategy, social media, graphic design, and Google and social advertising. Event coverage added photography, video, reels, and interviews to that digital program.
On the ground, in real time.
Race-day coverage meant an early start, moving between locations, recording, and creating content as the event unfolded. Our behind-the-scenes account captures that hands-on work, with the team following the pace of the day.
